Course Summary

A decade ago, entrepreneurs would spend endless hours crafting detailed business plans and building the “perfect product.” Too often, these efforts ended in failure, because a fundamental assumption was wrong. Customers didn’t show up. The need simply wasn’t there.

That’s why the Lean Startup methodology was born. Flexible, practical, and widely adopted, it has become the global standard for launching and growing new ventures.

In this course, you won’t just learn the theory, you’ll put it into practice. Working on a real entrepreneurial project, you’ll experience firsthand how to test ideas quickly, adapt to uncertainty, and build ventures that

About the Course

Schedule: Spring Semester, Mondays 18:15–19:45
Credits: 2
Lecturer: Rami Gazit
Office Hours: By appointment, before or after class
Location: In-person at the University of Haifa (classroom to be determined)
Eligibility: Undergraduate students

Course Description

Today, entrepreneurship is no longer limited to startup founders, it’s a life skill expected from engineers and professionals in every field.

This course gives you hands-on experience with the Lean Startup methodology, the world’s leading approach to building ventures and driving innovation in large organizations. Instead of wasting months on “the perfect product” or expensive plans, you’ll learn how to test ideas quickly, validate them with real customers, and adapt fast.

Through team-based projects, you’ll dive into:

• Understanding customers and their real needs

• Crafting value propositions that resonate

• Exploring sales and marketing channels

• Validating assumptions step by step

You will get the chance to work on your own startup idea (or one provided by the lecturer), engage with real users, and build a pitch that will be presented at the end of the course.

By the end, you will not just know the theory, you will have practical entrepreneurial skills that prepare you for the pace of the 21st century.